Tracking your website analytics is one of the most important aspects to your search engine marketing success. You cannot expect to simply set up Google Analytics on your website and then forget about it. If you are an entrepreneur, you need to be able to use the data on your analytics to track of any progress and any improvements you can incorporate into your current SEM strategy. If you are not knowledgeable when it comes to interpreting data analytics of your website’s SEO, you can always work with the top companies offering SEM Australia has. If you do not invest in analyzing your SEO data, you are missing out on the potential to grow your business and compete on Google.
This is one of the most important data you need to be looking at when analyzing the metrics of your Google Analytics performance. The best Australian SEO company would suggest you check this piece of data at least once a week. This will tell you about where traffic to your website is coming from. More importantly, it can help you formulate strategies for search engine marketing moving forward. When you are getting lots of traffic from a certain source, you can exploit that to your advantage and focus your efforts at that particular source.
Aside from the source of traffic or your website referrer, another important data that experts on SEM Australia has would focus on is the keyword or keyphrase used. When you know what keyphrases or keywords web users employ to find your website, then you can also assess what keywords you have optimized well. You can focus your resources on optimizing those keywords in order to get better results.
If you are an entrepreneur, gaining traffic on your website is not enough. Conversion is far more important. Traffic is only a means toward a goal, which is to get them to buy from your website or click on affiliate links or ads. Either way, you will be able to generate income for your business or website with these activities.
By looking at your web analytics report, you can determine if the landing pages or content are doing a sufficient job at converting your visitors into customers. Depending on how high or low the conversion rate is, you can make the appropriate changes on your website.
Bounce rate is the term used to refer to the amount of time a web user stays on your page. A high bounce rate is something that website owners want to avoid. This only means that something is not working on your website that is turning your visitors away. If your web visitors are not staying on your page, then you reduce your ability to make conversions from the traffic. Do not overlook this data when working with an Australian SEM company.
Haven’t been tracking the results of your Google Analytics? Want to be able to employ this to your search engine marketing strategy? You can with experts on SEM Australia currently offers at Get More Traffic.